Journal · Ss Infoserve
Branding, marketing and creative insights.
Notes from our studio in Delhi on branding, production, AI and marketing — practical branding tips, campaign ideas and creative industry trends for founders and marketing teams.
Latest articles
3 articles
ProductionWhy we built a second, AI-assisted production line — and still love the first
When AI-generated visuals make sense for a brand, when a real camera still wins, and how we decide between the two for every brief.
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BrandingThe “no-brand” brand with some of the strongest branding ever made
MUJI set out to be a brand without branding — and ended up with one of the most recognisable identities in retail. What Indian brands can learn from it.
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MarketingHow a small launch dinner can become your biggest marketing moment
A step-by-step playbook for turning an intimate launch dinner or brand event into content, coverage and enquiries — without a big-event budget.
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